Pizza Hut META has appointed M&C Saatchi as its new creative agency of record following a pitch involving several leading agencies in the Middle East. The agency’s remit covers market strategy, creative communications development and product positioning, across multiple platforms and disciplines.
Addressing the appointment, Pankaj Batra, Chief Brand Officer - Pizza Hut, META, said, “[...]Our search for a creative partner that could build a distinctive brand identity and a contemporary & fun image for Pizza Hut, has deservedly ended with the account going to M&C Saatchi. We were thoroughly impressed by the creativity and high caliber of work from all invited agencies. We found that M&C Saatchi was best suited to our communication needs and our innovation-led culture.”
Scott Feasey, M&C Saatchi UAE, CEO stated, “Partnering with Pizza Hut is very exciting for us. They share our passion for disruptive and playful marketing; marketing that brings the consumer closer to the brand and allows them to be participative. Delivering Pizza Hut Love - who doesn’t want to do that?”
The RFP took place over November and December with a number of Network agencies taking part. In December, two finalist agencies were taken forward to work with Pizza Hut for a month, with the winner walking away with the account.
Scott Feasey added, “The RFP process was really enjoyable, with the client and agency teams actually working together during the process. Having seen the intelligence and passion from the Pizza Hut team, there was no way we were leaving without a takeaway!”.