The M&C Saatchi Group has expanded its footprints in the United Arab Emirates, bringing its “Brutal Simplicity of Thought” philosophy to Dubai.
M&C Saatchi Dubai has launched its operation in February, following the acquisition of the regional communications agency Expression. Scott Feasey, Founder and former Managing Director of Expression, will lead the Dubai and Abu Dhabi offices as CEO with Creative Partner, Ryan Reed.
Feasey will drive client business and growth across new business and existing clients including Mashreq Bank, Etihad, Unilever, Carrefour and Go Sport.
Reed will work alongside the new Dubai ECD Robin Smith, who joins from Imagination. The search is also underway for a Managing Director for M&C Saatchi Dubai.
Feasey and Reed will report to Moray MacLennan, M&C Saatchi Worldwide CEO.
“The UAE is a key region for us, with fantastic growth opportunities for our business and our clients,” said MacLennan. M&C Saatchi has four offices in the Middle East, Bahrain, Abu Dhabi, Dubai with the Beirut office serving as the headquarters for the MENA region .