Middle East Communications Network (MCN) announced the appointment of Joe Nicolas as MENA Regional Managing Director of its media agency UM.
Joe Nicolas, who has been with UM for over eight years, has played an integral part in the agency's growth and success.
As the Regional Head of Product for UM MENA, he has indeed been the driving force behind the successful roll out and integration of UM’s product offerings of social, digital, branded content, technology and creative solutions for clients across the region.
In addition to overseeing the Levant offices, he also – along with his team – has been a change agent and leader in transforming UM Egypt in times of economic instabilities. He is credited for having successfully revamped the office turning it into a healthy operation, building a motivated team and improved capabilities with higher client satisfaction. As the Business Lead on key global and regional accounts, and with his understanding of the region’s dynamics, he plays a crucial role in client relations and business development, for which he has an outstanding track record.
Joe has been working closely with Chris Skinner who successfully led UM MENA since 2013, and who now relocates to the UK as President, UM EMEA.
“I am excited to be taking over this role at one of the largest agencies in the region. At a time where our region is undergoing a transformation, we have the right team, the right company culture and the right portfolio of clients to enable us to deliver great work and set new standards. I look forward to playing a major role in this and the continuing success and development of the agency in the coming years,” said Joe Nicolas.
Ghassan Harfouche, Group CEO MCN, commented: “MCN would like to thank Chris for his excellent leadership and in strengthening the agency’s position in the MENA region. We sincerely appreciate his vision and tenacity towards expanding the company’s portfolio and performance and we look forward to the next phase of UM under Joe’s leadership.
Joe Nicolas is widely respected for consistently delivering strong business results and comes with a deep understanding of the media, the marketing industry and the region. His experience and contribution in making UM a leading agency, his passion for servicing customers at a regional scale, and his authentic team player attitude make him an extraordinary fit for this role. He is definitely the right person to lead UM to greater heights.”