MCN has appointed Shadi Kandil as the Chief Executive Officer of MCN MEDIABRANDS across the MENAT region, effective immediately.
This appointment comes as a reinforcement of the group’s continuous commitment to offer seamlessly integrated marketing solutions to clients, reads the press statement. In a world of rapid change, MCN aspires to be the partner of choice for its clients as they navigate the challenges of tomorrow and achieve success on their journey to business transformation.
“In delivering on this vision, the role of the MCN MEDIABRANDS CEO becomes instrumental in leading the group’s media and related specialist agencies,” commented Ghassan Harfouche, the Group CEO, MCN.
“Shadi brings a transformational approach to this new role, which we believe will bolster the MCN MEDIABRAND’s offering and contribute greater value to our clients’ businesses. Shadi is an inspiring leader, a quick thinker, and a team playing do-er. We are convinced that this will be a big step for us in continuing to deliver impact for our clients and in better connecting with today’s ever evolving consumer,” Harfouche added.
Speaking about his appointment, Shadi said “I’m honored and thrilled to lead MCN MEDIABRANDS across MENAT and to work with our talented and passionate team to advance our clients’ missions. We live in exciting times and this gives us greater incentive to effect change and build for the future”.
Shadi brings over 20 years of media industry experience with him to the MCN family. Beginning his career on the client side, he worked in media sales and market research to then join Omnicom Media Group in 2004 where he moved up the ranks to the role of CEO OMD MENA.
In 2013, he relocated to Toronto where he served as a Director on the Board of several successful start-ups, mainly in the fields of data and analytics. He also took on a lead academic role at Centennial College and set-up a Graduate Certificate Program focused on digital marketing, omni-channel retailing and digital transformation.
Throughout his career, Shadi has excelled at demonstrating the real value marketing services deliver for clients’ business growth. He nurtured best-in-class talent groups and steered them to offer superior solutions while maintaining excellence in customer service.
Shadi considers himself to be a lifelong learner. He studied Business Administration at the American University of Beirut and later earned an Executive MBA from London Business School. Most recently, he completed two MicroMasters programs in Digital Leadership and Digital Product Management.