Memac Ogilvy has announced the appointment of multi-award winning creative talent Paul Shearer as the group’s new Chief Creative Officer (CCO). Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai, UAE office. Shearer’s appointment was announced by Edmond Moutran, Chairman and CEO of Memac Ogilvy.
“Paul’s record speaks for itself and we are confident that he will drive our group forward to even higher creative levels,” comments Moutran. “Paul prides himself on understanding clients business and the global alignment that is required for creative success. He always surprises his clients and teams with his ideas and has won some of the most prestigious Global awards in our industry – and on many occasions. However, when it comes to success Paul will always tell you that our philosophy is to move our client’s brands off the shelf which is more satisfying than any award, and that really resonates with us as a network.”
Paul’s inspired work for brands such as Guess Jeans, Nike, Audi, and Levis has won Shearer global admiration and accolades, including 18 Cannes Lions, many of which were the coveted Grand Prix, 10 D&AD pencils, 19 Clio statues and his work received the “Best of Show” award at the One Club. A “Guess Jeans Film” with Harry Dean Stanton and Juliet Lewis paved the way for commercials that experts recall looked more like Hollywood films rather than ads.
For many years Shearer led the charge for Nike on some of their most famous football World Cup integrated campaigns, setting the benchmark for those that followed. He also launched Nike’s ‘Just Do It’ platform in several countries.
Part of Shearer’s experience was being a creative head at Wieden+Kennedy, senior creative at BBH and founding partner of Nitro.
“Being able to spearhead creative operations as CCO at Memac Ogilvy is a responsibility that I am thrilled to be carrying forward. The network has an incredibly rich history within the advertising industry, and the talent that I’ll be collaborating with in my view is second to none,” notes Shearer.
“I truly believe that we never stop learning. We should embrace each day like it is our first and could be our last—accruing as much knowledge as we can about the ever-changing consumer landscape and the globalized economy. Nothing should be taken for granted,” adds Shearer.
Memac Ogilvy serves over 150 international, regional and local brands including IBM, Coca-Cola, Arab Bank, Almarai and American Express, employing over 750 people in its 15 offices throughout the region.