Huawei Arabia has launched an innovative interactive Facebook post to engage with their audience for the launch of the NOVA Plus smartphone. Memac Ogilvy who spearheads digital strategy for Huawei partnered with Newsfeed SmartApps patent pending technology to launch this creative engagement.
Shyaire Ganglani, Account Manager, Memac Ogilvy & Mather, added, “When clients come to us with an objective, we try of think of creative solutions because we consider ourselves consultants. Given Facebook is so popular in the region, we used Newsfeed SmartApps to create a game that tackled a brief which mandated us to educate the audience on a device's features. Gone are the days when social media was all about a post or cover photo. The industry has evolved with technology and its time we do the same with our thinking.”
The newsfeed app went live in mid-November and has already garnered some great numbers. Thousands of users have played the game and discovered features of the NOVA Plus phone.
Newsfeed SmartApps has collaborated with numerous agencies in the region and over the last 10-12 months has helped launch interactive posts for brands like SanDisk, Dettol, Emirates NBD, RAK Bank, Applebee’s, MAF’s City Centre, Dubai Airports, and many others.