Edmond Moutran, founder and chairman of Memac Ogilvy, will step down as CEO, a role he has held for 34 years, since Memac’s inception in 1984.
Ogilvy’s EMEA Chief Digital Officer and 22-year company veteran, Patou Nuytemans, will succeed Moutran, effective September 17, while he shifts his full focus to the Executive Chairman responsibilities.
In line with Ogilvy’s Next Chapter evolution, an integration strategy outlined by global CEO John Seifert at the start of the year, Nuytemans has been identified as the ideal candidate to lead Memac Ogilvy forward through this transition.
Nuytemans’s incredible experience in the modern marketing world has seen her represent Ogilvy in five markets across multiple continents, including South Africa, France, Belgium, and the US and UK. She has served in her current role as the Chief Digital Officer for EMEA for 14 years, and has been one of the company’s most influential figures in transforming Ogilvy from a traditional agency to a digital age group.
Nuytemans will continue her role as EMEA’s Chief Digital Officer, creating an even stronger relationship between Memac Ogilvy and the regional leadership team.
Edmond Moutran will maintain his position as Executive Chairman of Memac Ogilvy, having served dual responsibilities since he founded Memac in Bahrain in 1984. After building a one-client, one-office company into one of the region’s most awarded agency, covering 14 countries, with more than 1000 employees, he sold a majority share to Ogilvy in 2013.
In the last decade, Memac Ogilvy has placed a huge emphasis on growing its digital offering, as well as integrating its disciplines. The Next Chapter strategy will ensure a continuation of this, with Nuytemans at the helm. She will be responsible for 14 countries, including the UAE, KSA, Egypt, Jordan, Lebanon, Syria, and Qatar.
Nuytemans will assume her new role on September 17, 2017, and be based in Memac Ogilvy’s hub office in Dubai.