As part of a reorganisation of its operations designed to provide a more cohesive service offering and meet its clients’ evolving needs, PHD UAE has created a new role focused solely on harnessing digital data. The Omnicom Media Group MENA agency has appointed David Barnes, who brings six years of digital performance experience gained at a media agency in London, as its first associate director of digital data.
Barnes’ remit is to lead PHD’s Technology Solutions team to help clients design and enhance their data strategies through consultation and educational initiatives to build marketing technology platforms. He will also enhance the agency’s programmatic offering, leading the implementation and operations of the practice for clients while unlocking the power of their first and third-party data sources. As such, Barnes will be part of a new global community within the PHD network, reporting into Ben Samuel, recently appointed as marketing technology director for PHD Worldwide.