Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East (Dubai, Cairo, Beirut, Doha, Riyadh and Jeddah) under the brand of MSLGROUP, its strategic communications and engagement firm. All LeoComm offices will now operate under MSLGROUP in the Middle East, while remaining part of the Publicis Communications MEA portfolio of agencies. These include Leo Burnett, Publicis Worldwide, Flip Media, Arc, and Saatchi & Saatchi.
MSLGROUP’s CNC (Communications and Network Consulting) Network also has offices in Dubai and Abu Dhabi, which service mostly corporate and public affairs clients and will remain a separate unit inside of MSLGROUP.
The Middle East expansion marks the sixth time since the start of the new year that MSLGROUP has added new markets or offices to its global network, one of the world’s largest.