Carat KSA has been awarded the media Buying & Planning responsibilities for Rabea Tea in the region. The business will be handled out of Carat’s Jeddah office.
Commenting on the appointment of Carat, Shaker Abbas Shaker, Senior Marketing Manager – Rabea Tea said: “We are pleased to have Carat as our new media partner in the region. The team has an excellent understanding of the market and has demonstrated strong expertise and innovative thinking. We are confident that Carat will contribute well to our growth journey by taking how we talk to and connect with our customers to the next level.”
Speaking about the win, Eyad Zarea, General Manager – Carat KSA said: “Rabea Tea is a celebrated household name in the region, and we are extremely delighted to be working with them. Rabea tea is a brand with a long-standing heritage but with innovation at the heart of what they do and we look forward to working together to leverage the full force of data, media and technology to deliver a step-change in their brand communication.”
Carat will be in charge of the traditional and digital media planning and buying for one of the Kingdom’s leading FMCG brands.