TBWARAAD Appoints New MD for Lebanon
Posted on January 03, 2018

Natalia Abboud is moving from the Group's Regional Office in Dubai to act as Managing Director of TBWARAADLEBANON

Natalia joins the Lebanon agency armed with more than 18 years marketing and communications experience which included work on NIVEA, MARS, INFINITI, LOUVRE ABU DHABI,  ROYAL OPERA HOUSE OF OMAN,  DUBAI SHOPPING FESTIVAL, NOKIA, JOHNSON & JOHNSON as well as 3M.

In 2006 - and after having earned her MBA/Marketing & Corporate Strategy at HEC in Montreal, she moved to the world of advertising working for the likes of the Montreal-based agency Cossette then in Dubai where she worked for J.Walter Thompson.

Natalia joined TBWARAAD's Dubai regional office in March 2010 as a Brand Leader; in 2013, she got promoted to Head of Business Development contributing actively to the growth of the agency. "Today, we are confident that she will duplicate this success, in the Lebanon market that can certainly make use of a new way of partnership between clients and agencies," says Ramzi Raad, TBWARAAD Group Chairman.

"Natalia is a strong believer in the disruptive power of creativity that should be fuelled by collaborative thinking in an age of sweeping technological change. In parallel, she remains to be uncompromising on the creation of real and sustainable value for all clients, as well as for her own agency and its operational team," Raad added.