Trad Takes on New Role
Posted on March 21, 2016

Raja Trad has been named CEO of Publicis Communications Middle East.

Trad, formerly head of Leo Burnett Group MENA, is now in charge of all Publicis Groupe’s regional advertising agencies – Publicis Middle East, Leo Burnett and Saatchi & Saatchi. Also falling under the Publicis Communications Middle East umbrella are MSL Group, Arc and Optimedia.