UM MENA launches specialised unit
Posted on February 09, 2016

Media agency UM MENA has recently launched in Doha a specialised sports unit called UM Sports, dedicated to connecting brands to Qatar’s sporting audiences.

UM Sports, which is the first unit of its kind, leverages UM’s extensive sports experience to provide tailored opportunities to clients. It offers consultancy for sports sponsorships and other activations by combining the know-how of its sport media specialists with proprietary data and measuring tools to maximise value. 

Since UM’s establishment in Qatar in 1994, the agency partnered up with many clients in the sporting field, including Aspire, the Qatar 2015 World Men’s Handball Championship, Ooredoo Group – Paris Saint-Germain F.C., the Emir Cup 2015 and Al Kass.

“Sport brings us together like few other activities can, making it a very powerful vehicle for brands to reach and connect with their audiences,” said Simon Bowthorpe, Managing Director, UM Qatar. “UM Sports has the industry expertise, local knowledge and global network. This enables us to support organisations across markets with crafting an effective strategy for increasing brand value and delivering a high return on investment.”

 As an emerging global sports hub, Qatar has developed an array of first class sport facilities and hosted world championships in handball, boxing and swimming. Over 80 sporting events on a regional and international level have taken place last year or will take place in 2016. In the lead up to the World Cup 2022, Qatar will host the World Gymnastics Championship as well as the IAAF World Championships in 2019.