UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle brands.
The news follows a competitive account review that began in 2016. Billings are not disclosed.
Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach across nine markets including the US, China, Hong Kong, Taiwan, Japan, Malaysia, Singapore, South Korea, MENA.
“We have such a passion for the Coach brand and are thrilled to become their partner in media and brand connections. Coach is an iconic American brand with a rich heritage of craftsmanship. We look forward to supporting Coach as their brand transformation and fashion credibility continues to gain momentum globally,” said Daryl Lee, Global CEO, UM. “Our markets around the world are keen to bring the next level of integrated planning and digital and data innovation to Coach.”
“We look forward to working with UM as our media Agency of Record,” said Carlos Becil, Chief Marketing Officer, Coach. “We are excited to see the media integration and creativity that they can bring in support of our global brand transformation.”
Coach now joins UM’s prestigious client list which features leading brands such as BMW, Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles.