Following a competitive pitching process, Vizeum has been awarded the brief to handle all media planning and buying for Japanese electronics giant Panasonic on its largest ever regional campaign.
Panasonic works with a roster of agencies on a project basis, tendering from campaign to campaign. The forthcoming thematic brand campaign is set to highlight the brand’s heritage of premium Japanese quality and craftsmanship, while focusing on their forward thinking and innovative approach to discerning consumers with a high intensity 360°campaign. The agency’s mandate is to build the brand equity of Panasonic while delivering on their proposed campaign concept, ‘Makers of Quality, Mastered in Japan’ through print, digital, TV and out of home media.
Vizeum will manage the account from its UAE office but coordinate with its network to plan campaigns across the Middle East region.
Speaking about the win, Anouk Bondroit, Managing Director, Vizeum MENA said: “We have built strong credibility with Panasonic by delivering on previous campaigns. It has always been a pleasure to work with them, and being awarded the brief for their largest ever MENA campaign is testament to both the Vizeum team and our strong use of data, insights and proprietary tools across the region.”
Anthony Peter - Director, Corporate Communications Division from Panasonic added: “When launching a large scale campaign across the Middle East region, it was imperative for us to choose an agency that had in-depth knowledge and thorough insights of the market. Whilst the selection was challenging, Vizeum’s overall media planning and buying strategy for our campaign gives us the confidence to create strong business impact and bolster our brand equity”