Volkswagen Middle East has appointed new Marketing Director, Bruno Gisquet, to strengthen its brand positioning in the region. Gisquet will lead and manage the brand development, marketing communication, market research, product marketing and volume planning for the automotive manufacturer in the Middle East.
With over 20 years of experience in the automotive industry across international markets, Gisquet brings a wealth of knowledge to the role. He has worked with the Volkswagen Group for 17 years across the Group’s volume and premium brand portfolio in Europe and China.
Prior to joining Volkwagen Middle East, Gisquet lead brand development of Infiniti Motor Company at their global HQ in Hong Kong, where he was responsible for rolling out a new brand positioning globally.