White Square Declares Creative as The Main Trend of Effective Communications in 2020
Posted on January 23, 2020

On April 15-17, the city of Minsk will host the XIIth International advertising and marketing festival, White Square – one of the largest creative festivals of European communications industry that annually indicates the most promising newest creative ideas and projects in international advertising executed over the recent year.

The established White Square Festival opens the international creative season in Europe, gathering over 1000 high-level entries from all around the world and more than 700 delegates from 30 countries of Eastern European and Baltic regions, Western Europe and Asia.

Both network and local agencies, professionals from different countries around the globe willing to prove their creativity and professional craft by bright innovative cases are invited to participate. Early Bird, the most profitable stage of the call for entries will continue till January 31 – till then the fee for entry submission into any of the contests will be 10% lower. Entries are being accepted online on official website adfest.by. TIME TO WIN!

Entries can be uploaded into 7 categories of contests: Creative, Branding, Marketing, Digital, Creative Effectiveness, Media, Change for Good, that will be judged by 6 groups of international jury.

For the moment more than 45 recognized experts from Germany, Italy, Portugal, France, Belgium, Sweden, the Netherlands, Czech Republic, UAE, Romania, Hungary, Estonia, Lithuania, Latvia, Armenia, Belarus, Russia, Ukraine have confirmed the status of White Square 2020 jurors. Cannes Lions gold winners and jury members are a significant part of this team.  

White Square 2020 prize-winning entries will be celebrated in the best festival traditions throughout an awards ceremony that is scheduled on April 17, and will be presented in over 30 European media the following months right on the eve of the leading event of global creative industry. Since 2017 White Square is included into the global creativity ranking, the AdForum Business Creative Report.

Next to the contests, White Square includes various and exciting business and educational program. During three days – April 15-17 – festival attendees will enjoy over 70 master-classes, lectures, presentations and discussion panels devoted to creative in communications, marketing, branding, digital, media held by stars of global ad industry. Informal and fun pastime is also guaranteed at White Square.