After an extensive pitch process involving multiple global agencies, Zenith has been selected as Agency of Record to handle the media assignment for Nestlé Middle East.
The Publicis Media Group agency will manage the full scope of media services across the Middle East. The media communications duties span all strategic planning, media buying, digital optimization, ecommerce development and customer engagement and is effective 1 January 2018.
“This win is a further validation that our vision is resonating with our client partners and proof of our skill & scale at creating integrated, value adding solutions tailored to the very specific needs of Nestlé Middle East.” says Alex Saber, Chairman of Publicis Media Middle East.
Commenting on the win, Firas El Zein, CEO Zenith Middle East said, “We are thrilled and proud that Nestlé has chosen Zenith to be its trusted partner in the Middle East region. Our ROI focused approach will ensure driving growth for their brands through leveraging data and insights resulting in consumer centric strategies in a highly dynamic market.”
The Nestlé portfolio in the Middle East currently exceeds 60 brands in a wide range of categories.