- Economic slowdown hits Lebanon OOH industry; spends drop 70-80%The economic environment, and the political instability of recent months have clouded over all businesses, causing ripple effects across the ad industry and the OOH media sector is no exception. If you are driving on the highways through the North or the South of Beirut, the empty hoardings and panels on both sides of the road are hard to ignore. The number of vacant outdoor billboards seems to be increasing by the day. This is simply another sound indication that the economic environment and political instability Lebanon is witnessing since the start of the October revolution has had a significant impact on the advertising business across categories.
- David Droga: ‘I just never take my foot off the gas’Whenever David Droga speaks, there isn’t a single seat left in the room; he is the rock star of the advertising world. In early 2019, “his” Droga5 was taken over by Accenture Interactive. In Cannes, the Australian ad man talked about a shrinking industry – at the same time, he firmly believes in creativity. How does he view the future of advertising and communication between brands and consumers? Nils Adriaans recently spoke to him.
Do you still buy print publications?