- Atayeb Al Jabal, an identity designed to reflect authenticity
Atayeb Al Jabal is a social impact enterprise and online catering platform that provides customers a shop for authentic 'mouneh' (provisions) and rural produced goods by empowering the home-based talented and vulnerable women.
Beirut-based local agency Surfface developed a brand identity to frame the founder’s initial concept.
Based on a handwritten logotype to reflect authenticity, an icon that embodies the oneness with nature, and an earthy bold color palette to stand for the women behind the brand, the identity components represent delicious and diverse brand attributes.
A variety of visuals were created to express each category while taking into consideration the shape, the material and the functionality of each package. The final outcome is a manifestation of the brand personality, which represents the main association of the brand with its target audience.
- Rojo, a warm brand identity
Rojo, a brand new culinary destination located at the heart of Kempinski Hotel and resort in Beirut has been launched with a striking identity developed by Mink, one of Lebanon's new boutique agencies.
Inspired and influenced by the passion of Mediterranean cuisine, the brand exerts a corporate personality with a warm look and feel yet friendly and unpretentious. The logo does quite reflect the offering and the rest of the identity brings a a robust and contemporary aesthetic to this new restaurant located in one of the most iconic five-star luxury hotels in Beirut.