All of you have seen and loved the fabulous Apple “Think Different” campaign. What the ads fail to state is how hard it can be to do that in a corporate setting. Often, it does not lead to admiration and your picture in an Apple ad, but to ostracism and being blackballed for promotions.

In this light-hearted questionnaire, we pick the brain of some of the region's most renowned creatives to know what their creative and personal life is made of, and few additional things we are simply curious to learn about.This month, ArabAd gets up close and personal with Joe Maalouf, for a sneak peek into the world of AGA/ADK's regional creative director, who says being inspired by positive people, hating idiots and wondering what's next.