Many think that working as a creative director is an amazing career path to take, a dream job for most… But Richard Halabi, a multidisciplinary media creative with more than 15 years of advertising agency and production experience throughout the MENA region thinks otherwise.

Nathalie Masri is the co-founder and creative director at Beirut-based independent agency Operation Unicorn. ArabAd picked her heart and mind to learn more about what moves this passionate advertising woman who aspires to become a scriptwriter.