Fouad Abdel Malak, Executive Creative Director TBWA\RAAD talks inspiration, agency life, photography and all that makes him tick. Get a glimpse into the mind and heart of this multi-awarded creative that has a voracious appetite and a refined taste for culture and the arts.

The outside world’s perception of Saudi Arabia means the country is placed in a creative-less blank box. It shouldn’t be, says J.Walter Thompson’s Daniah Al-Aoudah.