- Ghida Younes, a creative who sees doughnuts everywhereGhida Younes started her advertising career with Leo Burnett in 1997 as an Arabic copywriter. In 2009, she became the Creative Director of the Beirut office but left the agency in 2010 to study screenwriting at the New York Film Academy. She came back to Lebanon and produced her own TV show before joining Grey in 2013, as a Regional Creative Director working on Pantene amongst other local and regional clients.Through this fun Q&A, we pick Ghida's brain to find out not only what her swift, agile brain is made of but also what makes this extravagant creative tick.
- Mohamed Oudaha: ‘I wish I could do it all again’Mohamed Oudaha, the Creative Director at J. Walter Thompson Casablanca is of Moroccan, Berber and Belgian origins. His cross-cultural backgroung has with no doubt nurtured his creative muscles and made of him an asserted creative globe-trotter always on the look out for new challenges. In 2004, Oudaha co-founded Happiness Brussels, an agency that got ranked number one in Europe and the number 3 independent agency worldwide in the 2009 Cannes Report ranking. Yet, nine months later, he was already in search for new advertising grounds to break. He joined Leo burnett Dubai and then Oman where he worked for six years before re-locating to Casablanca. Through this amusing ‘asked and answered’ exercise, we get a glimpse into the heart and mind of this infatigable multi-awarded creative.
- Stand up and be countedAugust 10, 2017
- Jan Leube, the liberal dreamerJune 28, 2017
- Fouad Abdel Malak: A Creative with a Voracious Appetite
- Daniah Al-Aoudah: ‘This generation is rebelling’April 16, 2017
- A day at the agency with Anastasia RassiMarch 15, 2017
- The Phenomenal Multiverse World of Sami SaabFebruary 17, 2017