- Ghada el Khatib: the Giant Leap?Seasoned communication professional, Ghada el Khatib, who was at the helm of two companies in Beirut (PR company Asda'a BM and ad agency Y&R) joined Plus Holding company as chief operating officer early on this year. With blunt sincerity, she tells ArabAd what prompted such decision and how this will affect her on the personal and professional levels.
- Myrna Abou Mrad: Ahead to Full Circle AdventuresPreferring not to dwell on why she decided to leave her position as the General Manager of Porter Novelli Beirut, Myrna Abou Mrad opted instead to focus on her new adventure, after assuring that her move was executed on good terms with Joe Ayache, the previous MD of Impact BBDO Beirut and the current founder of what became today Ayache & Associates Porter Novelli.
- Peter Mouracade: the Race is OnFebruary 18, 2017
- Carole Hayek: the Lateral ShifterFebruary 18, 2017
- Sasan Saeidi offers some guidance for the year aheadJanuary 15, 2017
- Don’t Throw the Baby out with the BathwaterNovember 14, 2016
- Marketing Accountability: Subway or the HighwayOctober 26, 2016
- On Selecting an Ad Agency... Clients TalkOctober 24, 2016
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