Understanding what lies ahead of us has been a preoccupation of mankind since the beginning of time. If it was, back then, whether the sun would rise again in the morning, today it’s about the impact of technology on our personal and professional lives. The future causes anxiety, no matter what, and, in turn, a restlessness that spurs us into action to get some control over what’s coming towards us. Who wants to be a victim of the future when you can shape it?

Time's Up, a movement against sexual harassment that was founded on January 1, 2018, by more than 1000 prominent Hollywood celebrities in response to the Weinstein effect and #MeToo., has joined its efforts with the ad industry.