Ad Industry
The absence of innovation in the advertising industryEverybody talks a good game when it comes to tech and innovation, but very few agencies in the region are delivering. Why? And how can this situation be improved?
Advertising agencies are losing all their battlesA number of separate conflicts are being fought by advertising agencies and they’re losing them all, says Naji Boulos, the founder of Jicébé
Agency of the Future: Survival of the Fittest
Philippe Skaff: ‘I Was an Arrogant Proclaiming His Genius’
Reda Raad: 'We are concentrating on what we can influence'
Raja Trad: ‘We will be killing the industry if we go and buy our business’
In-house agencies on the rise
Is a new day dawning for Egypt’s adland?
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