Philippe Skaff, one of the most acclaimed creative professionals in the Middle East, needs no introduction. The multi-awarded veteran adman and celebrated entrepreneur, who singlehandedly raised the bar for the region when he was at the helm of Grey Group in the MENA region, turned show maker today with a passion that has grown wilder. In a talk to ArabAd, “L’Enfant Terrible” of advertising opens up, presents his Mea Culpa and says it all with blunt honesty and an indefectible enthusiasm.

The chief executive of TBWARaad, Reda Raad, believes a corner was turned in 2018 and that Dubai is once again on the up