- This is the Time of Fusion, says Alex SaberAlex Saber, Chairman Publicis Media MENA, reflects on the need for broad transformation."This is the Time of Fusion. The fusion of technology and brands through a more connected, intelligent and integrated world," he asserts.
- Alex Saber: "Jump into Life and Never Touch Bottom"A healthy mix of fantasy and reality are the basis that Alex Saber, Chairman of VivaKi MENA, applies to his life’s journey. With his family as his rock and creativity on his side, the world is simply whatever he chooses to make of it, which to him, is a great deal!
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