- The Road Ahead for OOHFew, if any, adhere and employ international standards mandated by the rules governing the world of Out-of-Home advertising like Antonio Vincenti, Chairman & CEO of Pikasso. ArabAd caught up with him upon his return from Barcelona where he completed his two-year term as President of the Federation of Outdoor Advertising (FEPE) at the highly successful annual congress. Following, is an eye-opening interview, which outlines the future of what he believes is a medium laden with tremendous promise and innovation.
- Innovation is our LifebloodWith a history of almost three decades in the industry, Antonio Vincenti’s passion for driving out-of-home (OOH) innovation continues to define his Beirut-based company Pikasso. Founded in 1986, today it stands as the clear leader in the field of OOH advertising in his home country, and his ambitions have also delivered Pikasso to the number one spot in its other operating territories of Jordan, Algeria, and Iraq. At a time when pace of change has never been higher, Antonio is tireless in his commitment to develop his business regionally and, through his role as President of the global association of outdoor advertising companies, FEPE International, grow the industry. It is an endeavour that currently draws him away from home for more than 120 nights a year. In the first big legal shake-up for Lebanon’s advertising industry in twenty years, February 2015 saw the State ratify and commence the implementation of a new decree n 1302 designed to provide a comprehensive framework to provide stability for the future. For a matter so critical to the growth of OOH, Antonio was naturally closely involved in its progression to the statute books.
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