- Najjar on the Branding of LebanonRamsay Najjar, Founder & Managing Partner of Strategic Communication Consultancy (S2C) talks to us about Lebanon's country branding.
- Lebanon the Brand, a Constantly Shifting MosaicRaised in Australia for the first nine years of her life, Syrian national Diana Bachoura did not like Damascus during the early 90s. As a child, she longed for Coca Cola and Western cartoon programmes such as Mickey Mouse and the Pink Panther –then against the policies of Syrian President Hafez Assad. But unable to return to her country of birth, she found solace in neighbouring Lebanon and insisted to accompany her parents any time they visited Beirut.“We went to the beach and ate the junk food we craved. The people dressed more stylishly and the atmosphere was just different,” Bachoura remembers. But when she moved to Broummana to attend boarding school, Bachoura slowly noticed the political tensions tearing Lebanon apart. Growing up, she learned about sectarianism –something she never experienced in Australia or in Syria. “By the time I made it to university,” she says, “I had seen the big picture of what Lebanon is really like; the good and the bad, all the contradictions and corruption.”
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