- Lacoste Drops its Iconic Alligator LogoThe Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René Lacoste who earned his nickname thanks to his tenacity on the tennis court. For the first time in the brand's history, Paris-based ad agency BETC has initiated a change of the logo. However, we're not talking about a rebranding but a call to action.
- The International Advertising Association Unveils New Identity on its 80th AnniversaryThe International Advertising Association (IAA) today unveiled a new identity and mission, symbolized by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the association’s 80-year history.
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