- Where now for MBC?With uncertainty surrounding the ownership of MBC and its relationship with the Choueiri Group, could this be the beginning of the end for the pan-Arab broadcaster?
- Daniel Young: Programmatic, a Gateway for CreativityOriginally from New Zealand, Daniel Young has been working in the UAE since Feb 2015. Prior to joining the Choueiry Group, Young has worked in London from late 2007 for the likes of AOL, Vevo and The Weather Channel where he was responsible for international programmatic revenues and overall yield across multiple platforms and products.Today, he is based in Dubai and working as the Yield and Programmatic Director for Digital Media Services (DMS), the digital branch of the Choueiri Group, where he is concentrating on building and developing the programmatic offering and maximising overall yield from its array of audiences, titles and platforms. In the following interview, Young delves into programmatic buying and expands on how programmatic can serve creativity and achieve success.
Do you still buy print publications?