- Magnus Jakobsson: ‘Don’t become just another creative!'We talk to the world’s most awarded creative directors in this series called the 6,5 interview. Meet Magnus Jakobsson Executive Creative Director at Åkestam Holst agency who won all available awards, delivered international fame to the agencies he worked at and helped create, launch and creative direct ‘Humanium Metal’, the famous project whereby the metal from weapons confiscated by the authorities is re-used to make new products for participating brands.
- Bridge of Minds speaks of the expanded role of creativity in PR todayNowadays creativity has taken a whole new approach, one that starts by humanizing the brand and putting some real faces into it inspired from the consumer’s surroundings, and sharing societal problems. At Bridge of Minds, the Beirut-based Marketing & Communication agency that was founded in 2016, the team has introduced a tailored digital PR approach, which was applied to different brands since their first PR project--the Kempinski Hotel opening in Beirut.
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