H&M, the global fashion retail brand, is celebrating women empowerment and unity with an all-female dance party TV spot created by Adam & Eve/DDB for the launch of its Spring 2018 collection.

The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are strained even further, a noticeable shift away from fixed fees to project-based work is taking place. And the implications for agencies and clients alike are significant.