- The Changing Face of Crisis in the 3S AgeA business crisis is not a new phenomenon, it has been known since the beginning of time; what is essentially new is how the aspect of a crisis had morphed with the times as we reached the 3S age (Search, Social & Smartphone) aka the digital age, writes Joe Ghantous, CEO of Right Service digital agency.
- A focus on search, which share of internet advertising has flatlined WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn - equal to 22.0% of all advertising spend worldwide. But this growth rate is the softest since 2015 and is a marked slowdown from the 16.9% rise in 2018. Search's share of internet advertising has now flatlined at 45.8% - the lowest in more than a decade.
Do you still buy print publications?