Dubai Lynx 2016
- The Awarded Photo of Al Jazeera Ad
"Justified War or Injustice? Our different perspectives make the story complete" reads the tagline for Al Jazeera Arabic print campaign, which was created by Memac Ogilvy Dubai. This campaign scooped a bronze in Print and Outdoor craft --photography category-- at the Dubai Lynx 2016 Award festival.
Chief Creative Officer: Paul Shearer
Executive Creative Director: Ramzi Moutran
Senior Art Director: Sabia Fatayri
Photographer: Roger Moukarzel
Arabic Copywriters: Maya Al Kai/Mohammad Selmi
Senior Copywriter: Kareem Shuhaibar
Senior Visualiser: Tarek Bawab
Business Director: Tarek Shawki
- Reconciling Local Identities with Global CultureToday, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid, Design Director at FITCH, explores why the identity of a brand goes far beyond its logo, as he stresses on the importance of redefining brand identity in a modern context and creating local relevance whilst sustaining global resonance.