- On the challenges facing the FMCG sector in Lebanon -An Interview with Ziad Mahasni of FDCBeing the managing partner and owner of FDC, one of the leading FMCG companies in Lebanon, Ziad Mahasni’s extensive expertise and market know how sheds light on the FMCG industry in Lebanon. He talks about the opportunities and challenges that face the sector while elaborating on the strategies and possible ways to overcome these challenges and breakthrough for prosperity in a market of stagnation and shifting trends.
- Lebanon’s FMCG Giants Quenching the Desires of ConsumersDuring medieval times, people had to be satisfied with whatever goods they had and forget their desires for commodities that were not available in their cities. With time, people began trading to acquire these goods with the first long-distance trade occurring between Mesopotamia and the Indus Valley in Pakistan around 3000 BC. Nowadays, everything is made available with a few clicks. Lebanese, being a lavish consumer culture, have a passion for buying the best imported products. The Lebanese Customs Authority reported that Lebanon’s total imports in 2016 reached USD 18.705 billion, of which USD 1.184 billion came from the United States. To satisfy the need of this high demand market, foreign exporters rely on local companies to receive the imported products. The fast paced world lead to growth in demand for products that are easy to use and convenient, because those are the kinds of products that people with limited time most appreciate. The extensive need for distributors is then mandatory to ensure Lebanese consumers’ demands are met. You might then wonder about the exact role of a distributor in making those wishes come true.
Do you still buy print publications?