- World Without Walls: a message of unity from the Middle East to the World brought by BabyshopBabyshop, a children’s retailer, sends a message of unity from the Middle East to the world, through a surprising perspective, starting with the month of Ramadan.
- 'Al Umobuwah', a new word coined by Baby Shop to acknowledge the role mothers play in parenthoodTo kickoff this year’s Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency, FP7 DXB, has created a new Arabic word: Al Umobuwah to recognize the efforts of both parents.
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