- Centrepoint attempts to gloss greed as anything other than a shameful motive in latest advertising campaignIt's easy to become a bit greedy around this time of year with all the massive holiday sales flooding the market, specially in a region that is known for its year-long sales and shopping festivals. In fact, maybe you're finding yourself over excited about all these sales deal, a sign of greed that may make you feel guilty. That's where Centrepoint comes in with new advert stating that such a behaviour is nothing but good greed.
- Cannes lions 2017: How much of our work will be remembered?Fadi Yaish, regional executive creative director at Impact BBDO, talks Cannes
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