- UNICEF and BETC Launch an Unprecedented Fundraising Tool Using Blockchain TechnologyBetween the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the GAME CHAINGERS initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum.
- Rothco Turns Gaming on Its Head in Stunt for Irish Army RecruitmentOver the past week the launch of a mystery FPS (First Person Shooter) video game has been piquing the attention of Irish gaming aficionados. A ticking clock showing on the microsite created has been counting down the hours until launch day. A shock revelation awaited eager gamers as little did they know, the origin of ‘A New Dawn’ is not a developer, it is real life…
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