- On Sports Marketing: 'We have to move beyond sponsorship’ says the expertsAs consumption patterns change and technological advances broaden the scope of what’s possible, why isn’t sports marketing making the most of the possibilities it’s being offered?
- MEA’s New Safety Video Lifts up from the GroundThe trend of the safety videos in form of lengthy promos has been instigated by Air New Zealand. Other airlines followed suit, mostly playing the humour card. Middle East Airlines, via its advertising agency Horizon FCB, which has been handling their account since 2007, has followed suit with a lengthy video doubling as a touristic showcase of the post-card sites Lebanon has to offer its visitors in a film directed by Philippe Aractingi of the Bosta movie fame.
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