- Its. agency and Dar al Ajaza Al-Islamia remind us that old people were young tooWhen we look at old people, strangely enough, we just see old people. We feel as if they had always been old, tired, wrinkly. It doesn’t come to our mind that the old man having trouble walking was one day a little boy who used to make a mess in the classroom, or that the old woman you see now once was a fun, lively young girl.
- its. Rolling Out its StoriesIn-house capabilities have become the soul of Beirut-based agency, its. Communications with manifold specialized departments launched in the past six months (its. Real Estate, its. Events, its. Health to name a few). Recently, fueled by the rise of digital video, and the increasing demand for low-cost productions for the likes of Instagram, YouTube and Facebook, its. Communications has yet launched another new department called its. Stories, dedicated to video production. Founders of the agency have come to realize that just having internal resources isn't enough -- production needs to occupy the center of everything the agency does, they say. ArabAd caught up with Ali Alawieh, manager of its.Stories to learn more about the motivations that drove Its. Communications to invest in in-house production capabilities.
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