J. Walter Thompson MENA
- Daniah Al-Aoudah: ‘This generation is rebelling’The outside world’s perception of Saudi Arabia means the country is placed in a creative-less blank box. It shouldn’t be, says J.Walter Thompson’s Daniah Al-Aoudah.
- Saudi Arabia: an Atmosphere of Optimism and TrustAli Khalil, Strategic Planning Director at J.Walter Thompson KSA firmly believes that today the whole world is at an inflection point, not only Saudi Arabia. While he offers a brief overview on advertising trends and challenges in the kingdom, he asserts that the key here is to apply creative thinking not only in the work produced, but also in the way operations are led.