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Advertising
Ghada Chehaibar: ‘The Lebanese market is calibrating’
For Ghada Chehaibar, CEO of Purple advertising agency, in Lebanon, “there are moments of optimism that surface only to be swiftly replaced by a strong …
- Advertising Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
- Advertising Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
- Advertising Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
- Advertising Hana Khatib: ‘The return to normalcy remains a small prospect’
Editor's Picks
- Events/AwardsIMPACT BBDO named Middle East Agency of the Year at ADFEST 2024; agency scoops two Lotus Awards Grand Prix for AnNahar ArabAd's staff
- News In BriefDeliveroo goes on a social experiment to trigger community support
- News In BriefOOH back on track says WOO President Tom Goddard at Africa Forum
- Events/AwardsDubai Lynx 2024: Saudi Arabia scoops five Grands Prix, its highest ever at the Lynx ArabAd's staff
- Ads of the WeekHeinz Arabia introduces first ever ketchup insurance policy ArabAd's staff
- Industry TalkGray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
- Art & Design‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine ArabAd's staff
- Art & DesignContinental ME transforms discarded tyres into powerful symbols in a unique art installation
- Art & DesignBentley launches ‘Belonging Bentayga’ with a strong statement for inclusion
- Art & DesignDeliveroo Editions site in Dubai gets an artistic revamp with nods to food, art and culture ArabAd's staff
Industry Talk
Most Read
- Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
- Wolff Olins expands its global creative leadership team with top LA hire
- CNN International Commercial appoints Cathy Ibal and Rob Bradley to lead ‘Audience First’ strategy
Events/Awards
- IMPACT BBDO named Middle East Agency of the Year at ADFEST 2024; agency scoops two Lotus Awards Grand Prix for AnNahar
- Dubai Lynx 2024: Saudi Arabia scoops five Grands Prix, its highest ever at the Lynx
- BCW and NYF Advertising Awards challenge creatives to 'Make a Name for Yourself' in the heart of New York
Branding
Ads of the Week
Finding love in the modern world can be a real roller coaster, especially in the dynamic landscapes of the Middle East, where the word “dating” has long been considered a taboo and there has been a longstanding dating app ban.
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