- Economic slowdown hits Lebanon OOH industry; spends drop 70-80%The economic environment, and the political instability of recent months have clouded over all businesses, causing ripple effects across the ad industry and the OOH media sector is no exception. If you are driving on the highways through the North or the South of Beirut, the empty hoardings and panels on both sides of the road are hard to ignore. The number of vacant outdoor billboards seems to be increasing by the day. This is simply another sound indication that the economic environment and political instability Lebanon is witnessing since the start of the October revolution has had a significant impact on the advertising business across categories.
- Lebanon Ad Business: A sense of unease and uncertaintyArabAd has solicited the perspective of Lebanon's ad executives on the state of the business today in light of the prevailing economic climate. We were keen to know how the industry main players depict the general atmosphere in Lebanon, if they feel frustrated by the seemingly stagnant state of the industry and their thoughts on the most urgent need that agencies and client should be addressing today.
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