- 49% of BLF managerial positions are held by womenBanque Libano-Française believes that women have an essential, active and equal role in society, and that they can achieve great successes on all levels.
- Creativity made in Lebanon: a pat on the backHow difficult is it for creatives to praise work done by peers? Well it seems it is for most but not all. ArabAd wanted to learn from advertising creatives what in their opinion are the best campaigns made in Lebanon this year and hear their perspectives. So we asked creative directors to share one campaign they are proud to have worked on this year but also to identify another advertising campaign created by a competitor agency, one that really caught their attention for all the good reasons that make a good advertising campaign good. While few responded to our request with open heart and a great fair play, the lack of enthusiasm in playing the 'pat on the back' game reminded us that it's not so common to congratulate industry peers for a job well done, that the psychology of praise is a complex thing and that creatives' ego is a real thing. But that's another story. Now let's check what was sent across.
- Rola Ghotmeh: ‘Our most powerful tool was our creativity'October 28, 2017
- Impact BBDO’s Emile Tabanji on Lebanon’s Chance to Shine
- Lebanon’s Advertising Cold WarOctober 25, 2017
- touch Celebrates Lebanon's Independence Day with a campaign that hits the right chordNovember 21, 2017
- Make some NoiseSeptember 15, 2017
- With MyBLF, you’re sure to miss the bankOctober 07, 2017
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