- Ahmad Sabra: ‘We are looking for partners, not clients’With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths
- The Changing Face of MBUsThe world of media and advertising used to be so much simpler 10 or 15 years ago. Advertising agencies would make 30-second TV commercials, craft a few print ads, and perhaps send out the occasional direct mail just for the sake of diversity. Meanwhile, behind the scenes and away from all the fuss, media agencies planned. They bought media space and strategised, crunching data in darkened rooms. Now it’s not so simple. Far from it in fact.