- Is this the end of the agency retainer?The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are strained even further, a noticeable shift away from fixed fees to project-based work is taking place. And the implications for agencies and clients alike are significant.
- The Meaning of EFM… It’s all in the NameMustapha Tabba, COO at Ipsos MENA, explains what Enterprise Feedback Management (EFM) technology solutions entail and how it is set to change the game and carry organisations into the new era of customer experience management.
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