- Marco Bertozzi: Spearheading GrowthAs part of VivaKi’s leadership team, Marco Bertozzi is responsible for the programmatic strategy for senior global accounts. Joining VivaKi in 2010, Marco launched and spearheaded the strategy for addressability. As President of Audience on Demand (AOD) EMEA and NA Client Services, he was responsible for driving the phenomenal growth of AOD. The man who was named Programmatic Champion in The Drum’s 2015 Honours List of ‘People to Watch’ discusses the intricate nature of programmatic and why advertisers should embrace it.
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