- Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by IpsosAccording to Ipsos, total advertising spend across traditional media in all regional markets last year stood at $20.3 billion. A figure, it said, that represented a seven per cent drop on 2016. You could almost feel the disbelief in the air when those figures were published. How had Ipsos, a market research company with the admittedly tough task of measuring adspend, arrived at such implausible figures? It’s a question that Elie Khouri, chief executive of Omnicom Media Group, was one of the first to ask.
- Dubai-Based Comms Agencies on Instagram: Our Top PicksAfter tracking the posting patterns of the region’s top advertising agencies on Instagram, we noticed the sheer absence of a clear strategy in terms of content coupled with highly irregular posting frequencies. It seems that MENA creatives are too busy creating content for brands to be able to dedicate time for managing their respective agencies’ online presence on the photo-sharing platform. But despite the predominant lack of organisation, below are a few agencies that have managed to make the cut.
Do you still buy print publications?