- Nadim Samara: in search of flawless executionNadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency of product and the importance of purpose with ArabAd.
- Trends to look out for in 2019It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely to see an acceleration and expansion of this change. From Blockchain, through to voice, to AI-driven content and social commerce, evolution will be all around us.To help marketers get to grips with this, some of the senior leadership from various offices around the region have shone a spotlight on the big trends to look out for and identified their likely impact on the marketing and PR industry in 2019.
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