- Yellow Boots Dressing the Streets of Italy
The busy shopping streets in Italy, namely Milan, Rome and Naples, were recently invaded by hundreds of iconic “yellow boots” of the legendary Timberland brand. The street guerrilla campaign created by MKTG for Timberland triggered curiosity and people were quick to take photos and share their comments on social media with the hashtag #theoriginalyellowboot.
This creative installation is part of an integrated campaign from Vizeum and MKTG that incorporates digital, print and OOH.
- Japan’s Outdoor Advertising StormThe minute you land in Japan, you are bombarded by bright lights, billboards, unipoles and posters galore. The sheer volume of outdoor advertising is unlike anything found in the West or in the Middle East. It’s an onslaught on the senses. Entire buildings are covered with a myriad of signs, and yet in all this overwhelming clutter it becomes apparent that different advertising strategies, audience perceptions and aesthetics are at work.