- Can we expect 2018 to be kind? Elie Khouri CEO OMG MENA shares his thoughts on the year aheadAs we step into 2018, Elie Khouri, chief executive of Omnicom Media Group MENA, shares his thoughts on what the next 12 months will bring and promises quite a ride.
- Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by IpsosAccording to Ipsos, total advertising spend across traditional media in all regional markets last year stood at $20.3 billion. A figure, it said, that represented a seven per cent drop on 2016. You could almost feel the disbelief in the air when those figures were published. How had Ipsos, a market research company with the admittedly tough task of measuring adspend, arrived at such implausible figures? It’s a question that Elie Khouri, chief executive of Omnicom Media Group, was one of the first to ask.
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