- Sami Saab on Phenomena's Ideas for Social GoodBeirut-based Phenomena is an agency that devotes much of its creative energies toward creating cause-related advertising and raising awareness for a plethora of important causes. Sami Saab, Phenomena's Founder and Creative Director, explains why his team is fond of such campaigns and the benefits of working most of the time pro bono to advertise for a cause. Here are his comments and a snapshot of the main social issues Phenomena recently tackled.
- The Phenomenal Multiverse World of Sami SaabDriven by the desire to ‘make things happen’ by bringing unique ideas to life, Sami Saab, Founder and Creative Director of Phenomena advertising reveals a little more about the world he lives in, more accurately, the world that lives in him.
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