- Cannes lions 2017: How much of our work will be remembered?Fadi Yaish, regional executive creative director at Impact BBDO, talks Cannes
- Cannes Lions Predictions: Less roaring, more bite“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to be on everybody’s lips these days and the juries are like never before putting their heart into it and awarding purpose with metal. I usually don’t do Cannes predictions. In my book every advertiser or agency that speaks up for change, that challenges over-consumption or makes a difference should receive accolade compared to their snake oil selling peers. And I believe they will receive appraisal in Cannes this year following the saying: the more you give, the more you get.