- Experiences are EverythingMore and more brands are turning to experiential marketing as a means to engage with consumers on a personal level. Yet a lack of understanding, risk aversion and issues of measurement are holding it back in the region
- Hyundai 's #WhatsNext campaign celebrates and supports Saudi women’s achievementsHyundai Motor Company announced the launch of a campaign and customer experience program appealing directly to female drivers in Saudi Arabia, following the lift of a decade-long ban on female drivers.
- On Public Relations: ‘The challenge before our profession is larger than ever before'September 13, 2017
- Sunil John :‘Everybody is battling to take that lead role'September 14, 2017
- Make some NoiseSeptember 15, 2017
- Innovative SMEs swap advertising for PRSeptember 12, 2017
- Justifying the unjustifiable?May 10, 2017
- A day at the agency with Anastasia RassiMarch 15, 2017
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